Expert Copywriting
Specializing in Maternity & Early Childhood
Moms just can’t wait to be your next happy customer.
You work hard providing the perfect product or service for mothers and children. You have put in the (wo)man-hours educating yourself, developing your brand, and gaining the trust of your current customers. And those moms LOVE what you offer.
But, it’s time to grow your business and attract even more loyal clients. Your goal now is to be seen as a necessity in the maternity and early childhood industry — to not spend all your time looking for clients. You need to build a buzz for your business so robust, that they come flocking to your website, store, or office.
You CAN do this, spend less time prospecting, AND spend more time doing the things you love.
I know, I know. You already spend so much time providing the best for your clients. There’s just NO time for you to revamp your website, develop email campaigns, or provide engaging, expert content through social media.
Cue Birds & Buzz, expert maternity and early childhood copywriting.
I do the behind-the-scenes work on copy that will provide you with industry-wide credibility and establish you as the maternity and early childhood guru, master, and must-have, indisputable standard.
Why blow all of your marketing budget on mildly-effective ads targeted to a too-broad audience? Copy creation and your clients’ subsequent engagement is always the best use of your marketing dollars.
With the right content, you can:
Experience high-volume and high quality website traffic (that you never even knew was possible) because what you’re saying is creating such a buzz in the community.
Establish yourself as an expert and thought-leader in maternity and early childhood, developing a waitlist of potential customers just begging for what you offer.
Acquire new and repeat customers by reducing some of the maternal overwhelm, keeping clients coming back time and time again for your help.
I offer:
Engaging & Compelling Content written by a fellow mother.
Professional & Research-backed Articles relevant to your customers and product/service.
Top-notch Editing that makes content easy-to-read and easy-to-understand.
Search Engine Optimization — Moms are busy. I’ll make it easy for them to find you online.
Format Optimization — Sometimes, moms just have time to skim.
Royalty-free Images, thoughtfully-sourced, to capture your readers’ attention.
Content Planning & Strategy based on industry trends and what works best for your audience.
You may need a maternity and childhood copywriter if you are a:
Baby Registry Service
Birthing Center
Children’s or Parenting Brand
Doula
Early Childhood Education or Daycare Center
Early Childhood Toy Brand
Family Counselor, Therapist, Psychologist, or Psychiatrist
Lactation Consultant or Breastfeeding Education, Support Service, or Brand
Maternity & Children Apparel, Accessory, or Equipment Brand
Military Family Support Service
Maternity, Parenting, or Children’s Author
Mommy & Me Art, Gym, Music, or Swim Class
Motherhood or Parenting Print or Digital Publication
Obstetrician, Gynecologist, Pediatrician, or Midwife
Postpartum or Maternal Mental Health Support Service
Pregnancy & Infant Loss Support Service
Prenatal Imaging Center
Prenatal Massage Therapist
Prenatal or Children Nutrition or Supplement Vendor
Prenatal or Postpartum Physical Therapist
Prenatal or Postpartum Yoga or Fitness Instructor
Your clients are just waiting to sing your praises.
Let’s start the buzz.
Services & Rates
Blogs — Starting at $200 for 1000 words
E-books & Opt-ins — Starting at $300 for 1000 words
Email Sequences — Starting at $50 per email
Landing Pages — Starting at $500 for product under $100 or copy under 1000 words
Product Descriptions — Starting at $50-150 depending on the price and complexity of the product
Social Media Ads — Starting at $50 per ad
Social Media Posts — Starting at $30 per post
Website Copy — Starting at $300 for an 800-word page
White Papers — Starting at $3000 for 6000 words
Social Media Planning — Starting at $500 per month for one platform (with a $200 onboarding fee)
Comprehensive Digital Marketing Planning — Starting at $1000 per month
Hi! I’m Lauren Lawrence, a maternity and early childhood copywriter.
Originally from North Carolina (Go Blue Devils!), I have worked in sales and marketing for almost 20 years selling a little bit of everything, a little bit of everywhere.
And I am happy to say I am now doing precisely what I love. I am an engaged mom to my ultra-clever 6-year-old daughter and vivacious 3-year-old son, supporting my husband and our military community through all of our US Army adventures (currently stationed in Italy - ah, la dolce vita), and helping maternity and childhood businesses reach their ideal customers.
As a parent, I have experienced the highest highs and the lowest lows, the intense excitement and utter desperation of a mother trying to provide the best for her family, maintain a healthy(ish) lifestyle, and, honestly, just keep a handle on all the mundane chores of daily life while celebrating life’s little joys. As a mom, I know what your customers need — easy-to-find, easy-to-understand information and links to the right services and products.
That’s the solace you can provide mothers.
Your future customers just need a quick online search to find you. You need to be able to focus on providing the best of what you do, see your business grow, and still have time for your life.
And, that’s the solace I can provide you.
Ready to start the buzz?
In your 15 minute consult, we’ll discuss:
Your Goals — what do you hope to accomplish this quarter and this year & what spells SUCCESS for you?
Your Website & Digital Content — let’s make you the renowned subject-matter expert in your field.
Your SEO — can busy moms find you online?
How I Can Save You Time — I do the behind-the-scenes work to make sure you’re getting the attention you deserve without adding more to your already-full agenda.